Social Media branding isn't just about the followers. The new curve in social media marketing and brand influence is #InstaLIVING. The entire movement revolves around the creation of a lifestyle associated to certain brands. Brands like Gucci, Hermes, Louis Vuitton, and Mercedes has reaped the benefits of this new marketing initiative without an active role. Many social media individuals post their favorite shoes, bags, travel, restaurants, and other items without any benefit to their pockets and brand.
You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.
In fact, a survey conducted last year found that YouTube creators took 8 of the top 10 spots in a survey of influencers, outranking traditional celebrities like musicians and movie stars.
Perhaps no one embodies the concept of the social media influencer more than DJ Khaled, whom The Washington Post dubbed “The King of Snapchat.” His 6 million Snapchat followers make him an obvious choice for brands who may not (yet) have a strong Snapchat presence of their own. Influencers are becoming increasingly important in the social media world, and they expect to be recognized for the value they bring to your brand. Here are some key ways to ensure you build influencer relationships that are beneficial over the long term.
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